A lot of people who wish to venture into the world of entrepreneurship have the perception that deciding to print business cards is a very easy task but one must be very careful about the decisions taken to print business cards as it is a direct representation of the brand. Your business card will also contain all the contact information needed to engage your brand so here are five things you definitely want to think carefully about before printing out that business card.
The Name of Your Business, the Logo and the Brand
Make sure that you select the appropriate name for your business which will sound elite and also represent your line of business while also ensuring that the business name has been cleared for use by the corporate affairs commission or national corporate body in your country.
You must also employ a professional graphic artiste who will either design a piece of graphic text, art or a sketch which will serve as the Logo for your new business. In the absence of a graphic artiste, there are Logo designing websites which for a token can get your new company log ready in minutes. A logo that is designed by a professional is always worth the money.
Once your logo is designed and ready, the next and final step is trademark or patent your business name and logo in order to ensure legal backing against design trespassers and kind of intellectual infringement.
Your Company Website and E-mail
It is important that your business has it’s own website that clients can easily visit. In order to do this, you may want to buy or acquire a website domain name. You could just put a designed coming soon graphic art on the domain pending on when it becomes up and running. When you have acquired the website, you can have customized email accounts set up for yourself and other business partners where you can receive and push our official company emails.
You may decide to use the regular free email services like Hotmail, Yahoo Mail and Gmail but this may clip out the brand professionalism that is attached to having a customised company email in the format of email@example.com.
Your Business Phone and Fax Numbers
You also need to think about the phone numbers and fax that you would print on your business card. No matter the kind of business that you want to get into, proper communication services and easy mobile accessibility is important in business. Most entrepreneurs will easily opt for their home landlines or mobile phones as the business which will actually cut a lot of costs but getting a business line will help maintain the professionalism of your business.
Business Address & Mailing Addresses
For new start-ups and business starting from your home, your home address or your P.O Box can be used as your business address but when it’s grows bigger, becomes stable and needs to expand, the address needs to change and you might need to get an office space. However if you can afford an office space, it is a better idea to make your business look more professional and ready for work.
The Printing Service You Choose
If you take a good look at all the business cards you’ve gathered, the difference is clear between those who invested time, money and efforts into theirs and those who didn’t. If you take your brand seriously, you would hire a professional to get the Logo and letter head done professionally and then pass it to a well known local printer to get it printed properly or alternatively choose a good online printing service that is known for top notch print.
These factors are necessary for creating the perfect business card for your firm/business